Never guess
hydration again.

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Mathis is a Norwegian-born D1 soccer captain and Environmental Engineering student at the University of South Florida. His freshman year, a season-ending injury traced back to chronic dehydration showed him firsthand that the solutions athletes had access to were generic, non-personalized, and outdated. That experience became the foundation for syp.

As CEO, Mathis leads the team, hardware development, fundraising strategy, and commercial partnerships. He has piloted syp with 60+ D1 athletes, represented the company at the Florida Venture Forum and Web Summit in Lisbon, and won four university pitch competitions. A competitive soccer player, cross-country skier, and windsurfer, he didn't just build syp. He needed it.

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Rima is a Moroccan-born computer scientist and graduate researcher at the University of South Florida, where she is completing her Master's in Computer Science with a concentration in AI and medical engineering. She brings rare depth to syp's technical foundation, having conducted AI research at USF's Machine Learning and Human Reasoning Lab, interned as a machine learning engineer at Fater AI in Paris, and served as a graduate assistant for USF Men's Soccer, where she saw the hydration problem up close alongside the athletes syp is built for.

As CTO, Rima leads all software development, AI model research, and the data infrastructure that turns raw intake measurements into actionable intelligence. An international woman in STEM building at the intersection of sports, AI, and human performance, Rima is the technical engine behind everything syp does.

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Nicolas is a D1 soccer captain, data analyst, and one of the few people who lived the exact problem syp is solving. He spent four years playing for USF Men's Soccer, serving as team captain for three consecutive seasons, and graduated with a B.S. in Business Analytics and Information Systems. He then went on to compete for West Virginia University's Men's Soccer team while completing his Master's in Sport Management.

As Managing Partner at syp, Nicolas bridges the gap between the locker room and the boardroom. He knows what coaches need, how athletic programs operate, and what it takes to earn trust in elite sports environments. He did not find syp through a job listing. He found it because he needed it.

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Luana is a Brazilian-born marketer who builds brands in the real world, not just on screens. A Marketing student at USF with a concentration in Digital Marketing, she rose from Student Marketeer to Team Lead at Red Bull -- selected out of 900+ marketeers nationwide to attend the Red Bull Leadership Summit in Santa Monica. She manages a team of 15, executes activations at events like Ultra Miami and Formula 1, and brings the kind of grassroots brand instinct that cannot be taught in a classroom.

As Head of Marketing at syp, Luana leads brand strategy, content, and athlete and creator partnerships. She also ran her first half marathon this year -- 21 km built on pure discipline -- which tells you everything you need to know about how she works.

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David is syp's lead advisor and one of the most operationally experienced people in the building. As Co-Founder and CEO of Demio, he built and scaled a SaaS platform to a successful acquisition, giving him firsthand experience with exactly what syp is navigating. At syp, David leads fundraising strategy and opens doors that take most startups years to reach.

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William is syp's first advisor and the person who helped turn an idea into a team. As former Chief of Global Operations at Cargill, he led a business unit exceeding $25 billion. William organized syp's first team gathering, setting the tone for the culture and vision that defines the company today. He advises on corporate strategy, team building, and long-term growth.

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Jason is syp's lead software advisor, bringing deep technical experience across 50+ acquisitions and multiple founding CTO roles. He advises syp on software architecture, tech infrastructure, and AI integration, helping ensure the platform is built to scale from day one.

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Coach Butehorn brings 40+ years of NCAA coaching experience to syp. He is helping open doors across collegiate athletics nationwide, connecting syp directly to coaches, trainers, and athletic programs who need exactly what syp is building.

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Dr. Willingham is an Assistant Professor of Exercise Science at USF specializing in sports nutrition, thermoregulation, and hydration. He works directly with syp's technical team to build the science behind syp's personalized hydration algorithm.